Tourism Up 14 Percent, Overall
The Island’s tourism industry group is crediting the so-called Trump Bump and its efforts to take advantage of the phenomenon for a spike in tourism numbers.
Destination Cape Breton says the number of visitors up to July of this year rose by 14 percent overall.
That’s compared with an overall increase of 3 percent, provincially.
It adds tourism numbers in Cape Breton were up 24% in May, 15% in June and 14% in July.
The Association also says its ‘Trump Bump’ campaign has been shortlisted for a Canadian Tourism Award for the Social Media/Digital Marketing Initiative of the Year.
The joke website “Cape Breton if Trump Wins” went viral after it was launched in February.
Destination Cape Breton later stepped in to help field inquiries the site generated and says it also created a threefold increase in traffic to its own website.