National Drowning Prevention Week is a flagship “Community Activation” for Canada. NDPW aims to promote awareness of the Society’s public advocacy role; to reinforce the identity of the Lifesaving Society as experts in the field of drowning prevention; and to promote the Society’s objectives. Many drowning and injury prevention partners such as the public, media, Lifesaving Society affiliate members and leadership volunteers, injury prevention partners and governments have a role in preventing these tragic and preventable deaths and injuries.