The three-year World Cancer Day campaign ‘We can. I can.’ explores how everyone – together or individually – can help reduce the global burden of cancer. Cancer affects everyone in different ways, and everyone has the power to take action to reduce the impact of the disease on individuals, families and communities.
World Cancer Day is the ideal opportunity to spread the word and raise the profile of cancer in people’s minds, in the world’s media, and on the global health and development agenda.