Since the 1950s, bright yellow daffodils have arrived in communities across Canada to mark the beginning of the Canadian Cancer Society Daffodil Campaign.
The daffodil is resilient. It survives our harsh winters and is the first flower to bloom in the spring – a time of renewal and hope. The daffodil is a symbol of strength, courage and life. During our annual Daffodil Campaign, Canadians rally around this symbol and take action to support groundbreaking research and support programs that make life better for those affected by cancer.