by Regional Council has voted unanimously to offer free rides on Transit Cape Breton buses for July and August.
The try-the-bus campaign is part of a pilot project to encourage more people to take the bus.
Mayor Cecil Clarke says a public relations summer student will also help with the effort to promote the bus service.
The free trial period will lead up to the introduction of a monthly bus pass in September.
A new “where’s my bus?” mobile app is also going to be introduced.
The campaign will also see Regional councillors and senior administrators take transit buses for a day to see how the service runs first-hand.