Earth Hour is a worldwide movement for the planet organized by the World Wild Fund for Nature (WWF). The event is held worldwide annually encouraging individuals, communities, households and businesses to turn off their non-essential lights for one hour, from 8:30 to 9:30 p.m. towards the end of March, as a symbol for their commitment to the planet. It was famously started as a lights-off event in Sydney, Australia, in 2007. Since then, it has grown to engage more than 7000 cities and towns worldwide. Today, Earth Hour engages a massive mainstream community on a broad range of environmental issues.